The Design Well

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his plays. By designing entertainment products that worked on multiple levels, he was able to increase not only the number of customers but also their satisfaction, so they came back again and again.

Check out The Design Well, a beautiful commentary by Marty Neumeir, the author of the game changing whiteboard books Brand Gap, Zag and The Designful Company.

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