In this final post in our design element and principles series, we will focus on unity which is the the sum of all of all principles and elements of design. […]
I call it ”Center of Attention”. Others call it ”Emphasis”, or ”Dominance.” Whatever it is you call it, it is that special quality that effortlessly communicates the reason for a […]
Music and rhythm find their way into the secret places of the soul – Plato The quote by Plato establishes the similarity between rhythm in music and rhythm in design. […]
Just as the right ingredients in the right quantity is necessary for a delicious meal, so too is proportion necessary for a fantastic design. Proportion helps achieve balance or harmony […]
Work and Play. Expend and Replenish. Driven and Calm. White and Black. Big and Small. The above demonstrates the principle of balance which says that two very different things are […]
When I read the story of the Norwegian artist who painted his house Burberry-pattern a couple of years ago, I just had to use Burberry as an example of a […]
Color combinations may pass unnoticed when pleasing, yet offend dramatically when compositions seem to clash. One outcome we seek in the final form or composition, is a successful use of color.
A good grasp of color theory is helpful when choosing colours for a design. Choices regarding color are sometimes based on the premise that “it looks right.” Sure, some have an eye for color,but there is a science as to why some colors work together while others do not.
Form and shape are areas or masses that define objects in space. Form and shape imply space; indeed they cannot exist without space. Shapes or forms can be created from […]
When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in […]