In this final post in our design element and principles series, we will focus on unity which is the the sum of all of all principles and elements of design. […]
I call it ”Center of Attention”. Others call it ”Emphasis”, or ”Dominance.” Whatever it is you call it, it is that special quality that effortlessly communicates the reason for a […]
Music and rhythm find their way into the secret places of the soul – Plato The quote by Plato establishes the similarity between rhythm in music and rhythm in design. […]
Just as the right ingredients in the right quantity is necessary for a delicious meal, so too is proportion necessary for a fantastic design. Proportion helps achieve balance or harmony […]
Work and Play. Expend and Replenish. Driven and Calm. White and Black. Big and Small. The above demonstrates the principle of balance which says that two very different things are […]
When I read the story of the Norwegian artist who painted his house Burberry-pattern a couple of years ago, I just had to use Burberry as an example of a […]
A good grasp of color theory is helpful when choosing colours for a design. Choices regarding color are sometimes based on the premise that “it looks right.” Sure, some have an eye for color,but there is a science as to why some colors work together while others do not.
Form and shape are areas or masses that define objects in space. Form and shape imply space; indeed they cannot exist without space. Shapes or forms can be created from […]
A design element. A mark connecting two points. Line is not necessarily an artificial creation of a designer; it exists in nature as a structural feature such as branches, or […]
Two connected points form a line and every line has a length, width, and direction. A line is a dot that went for a walk. – Paul Klee Combining the […]
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Color combinations may pass unnoticed when pleasing, yet offend dramatically when compositions seem to clash. One outcome we seek in the final form or composition, is a successful use of color.
When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in […]